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The comprehensive management of marketing communication is more challenging than it has ever been. Online channels and social media fragment your message, while also eating away at traditional print advertising. However, traditional media have not vanished, and the right combinations and choices can still provide extensive customer coverage. Here at Grano, we help our clients utilise the right channels for reaching their customers.

Marketing communications must never be too complicated. A clear, simple and consistent message in the right channels provides measurability and ultimately translates into increased sales.

 

Vehicle advertising is a cost-efficient medium with a wide reach 

Vehicle advertising, or "moving media," is ever the wild card when it comes to choosing between different marketing media. If your company has vehicles of its own, vehicle advertising is a cost-efficient option, since you yourself are in charge of the media space. It's a perfect "two birds with one stone" scenario: taking care of logistics while the surfaces of your vehicles generate sales. Whether you're looking to boost the visibility of your brand, a specific product or a timed campaign, vehicle advertising in the form of decals and stickers serves as an effective media channel.

For the best results, we recommend combining vehicle advertising with other forms of marketing, such as social media channels. Moving media is a dynamic and cost-efficient way of conducting marketing communications where your customers are. It has been calculated that a moving advert is up to 20% more effective than an advertisement sitting in one place.

Vehicle advertising.

The number of commercial vehicles is increasing all the time, and currently there are over 420,000 registered vehicles driving around on Finland's roads. Lorries, buses, trains, vans and taxis are moving goods and people everywhere all the time. In other words, there are plenty of valuable advertising surfaces to go around, now and in the future.

 

Grano is an expert on vehicle decals and stickers 

Grano offers its clients a comprehensive service package that leaves no gaps when it comes to the choice of media channels. After all, coming up with a good idea is only half the battle, requiring someone with the skills to turn it into reality. Grano is the right choice when you're looking for convenience. By choosing Grano as your partner, you'll be provided with solutions for all channels, based on the one-stop shop principle.

In addition to vehicle decals and stickers, Grano's range of services also includes shop window decals and stickers. We are an always reliable partner, with factory warranties for demanding outdoor advertising projects. At Grano, each project begins with a thorough analysis of the client's needs and the right choice of materials. The quality of your message is assured by our production team, and our installation service has nationwide coverage.

 

Daily journeys in Finland in 2010–2011: (More detailed data available at motiva.fi)

  • 2.89 journeys/person/day
  • average length of journey 14.3 km/day
  • Time spent on travel per day 1 h 5 min
  • total journeys per year 5,150 million

Get in contact with us and we'll provide you with an assessment of your brand's visibility. Let's figure out the best solution for you. 

Lasse Järvinen
044 0313 777
lasse.jarvinen@grano.fi