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Why cross marketing will save your customer communications

Most of us suffer from the lack of time and resources. Our core processes take up most of our time, and we don’t have as much time to attend to customer communications as they would require in order to be efficient. 

But even with limited amounts of time and resources, customer communications can be carried out cost-efficiently and in a way that also serves the customers. Cross Marketing will help you beat the media noise that constantly surrounds us, through carefully targeted multi-channel marketing communications. 

Here we give you five reasons why Cross Marketing will save your customer communications.

Automation brings efficiency

Communicating on several segments manually takes a lot of time. However, it is important. Or do you really want to send an offer on a fridge to a customer that sought information on laptops? Automation can help you send the right message to the right people at the right time.

Analytics control the marketing investments

Numbers don’t lie. They tell the plain truth about what works and what doesn’t. For example, the analytics can show you which channels bring the most users to your content, and guide you on where to direct your marketing investments.

The two-way channels improve the customers’ experience.

People buy things online in increasing amounts, and customers increasingly search for information independently. Therefore, all communication directed outside the company must enable the customers to interact and ask for further information. If they do not find what they need to know quickly and effortlessly, they will easily move on to a company where solutions to their challenges are quickly available.

Versatile channels improve availability

One channel is not enough for truly staying present and on the top of the customers’ minds. To ensure the best possible availability, companies must really know the purchasing behaviour of their target groups and compile a suitable mix of channels, including social media, text messages, and printed direct marketing, for example.

Save time by outsourcing

 You can save the most time by outsourcing your campaign, or, if you wish, your entire customer communication process, to Grano. Our Cross Marketing tool has the features that allow you to send marketing communication or information through several channels, including printed media.