Red Bull’s Formula One in-store marketing campaign was implemented by Grano
In spring 2022, Red Bull carried out one of their biggest ever in-store marketing campaigns. Implemented in collaboration with Grano, the Formula One campaign pushed the boundaries of traditional in-store marketing with its electronic parts. As an entirely new feature, the campaign’s POS materials included battery-powered lights that simulated the start lights in Formula One races.
In spring 2022, Red Bull carried out one of their biggest ever in-store marketing campaigns in collaboration with Grano. The campaign’s POS materials featured battery-powered lights that simulated the start lights in Formula One races. Red Bull also provided a Formula One simulator for the campaign stand, allowing customers to experience the thrill of driving Red Bull’s F1 car. Part of a larger Formula One tour, the in-store marketing campaign was very positively received by customers.
– Grano supplied us with all the materials used in this campaign along with other elements used in the tour. We chose Grano because they supply much more than just cardboard. They have been an excellent partner for us in this campaign. They were able to provide just the kind of added value that we wanted to offer with these in-store materials, says Trade Marketing Specialist Minh Truong from Red Bull.
Watch the video to see how Red Bull’s in-store marketing went!
The article was originally published on 30.05.2022 and has been updated on 2.05.2023.